Usability testing evaluates the product’s design by testing it on users. This is an excellent form of obtaining feedback on the product. The user experience can guide the business to make the right adjustments to satisfy unmet user needs.
Usability testing solutions provide answers to problems traditional testing does not. A developer, designer or a manager cannot have an unbiased view of the product. In contrast, the end-user, who is given tasks to complete to check software functionality, will give an objective insight into the product.
Usability testers give scenarios to users from where feedback is plucked to build better content and functionality. Crafting effective testing questions is the key to success. We list 5 questions that a usability tester should ask the user:
This question is designed to gauge if the basic objective of the product has been achieved. When a user understands what the product does and who it is for, as intended by the business, it is a favorable response. On the other hand, if the user response is in stark contrast with the designed purpose, a business will have to re-examine the product. For example, a kids’ clothes shopping outlet may add cartoons on the main page of their website to attract children. However, if it leads the users to believe that they’ve landed on a gaming website, the page design would be misleading and fail.
To make a product compatible with user systems, businesses must find out about the devices and browsers the target audience uses. Once known, the product can be tested to run on the listed platforms to check compatibility and ease of use.
This question will help understand user interests as well as what stands out in the app. Features are important determiners of value. According to the input from users, the product can be marketed to reflect the outstanding features most desired by customers.
Businesses might be reluctant to put this question to the user as they do not want the product flaws to be highlighted. However, a tester whose aim is to direct the business in a profitable direction, will not be hesitant to gauge this relevant information from the user. Asking a user if they liked or disliked a product will generate a short answer which will not tap into details of user frustrations. The question is tailored to ask for a specific number of pain points during the user experience. The user will adopt an analytical mindset, recalling the number of things that caused them delays or confusion, while using the product.
This question is an example of comparative usability testing. The question intends to obtain user evaluation on competitive products to determine which product is better. The business probably is aware of its competitors. However, insight drawn from the users can help them better structure their design and pricing plans. It can also inform them of products that they might have missed out in their research.